
In 1987 the British Prime Minister Margaret Thatcher remarked, apparently off the cuff, 'There is no such thing as society.' A decade earlier, just a couple of months before the election of the Thatcher government in May 1979, Michel Foucault gave a public lecture at the College de France which touched on the source of this infamous claim. Summarising the political thought of Thatcher's intellectual inspiration, Friedrich Hayek, Foucault said that what had been historically proven to be liberalism's ideological weakness vis-a-vis Keynesian planning was its inability to construct an image of the future. Any neoliberal restoration of market ideology therefore needed, according to Hayek, 'a utopia' – a 'general style of thought, analysis, and imagination'[10] – to overturn the hegemony of socialist planning.
Some decades ago now, Fredric Jameson concluded that any strategy to confront the 'universal urbanisation' of capital would be defined by a collective ability to 'name the system'.[14] Today, while the title of Jameson's most popular work evokes the same cultural sense of the present as a MiniDisc player, this observation has a peculiar currency; particularly in the various fields of intellectual analysis which converge upon the contemporary city. Since the mid-nineties, theorists of wildly different stripes have coalesced around a sequence of attempts to describe the urban intersection of social creativity, technological innovation and cultural activity.
Platform urbanism is the latest expression of the Internet industry’s relentless drive to capture the digital culture of participation for the purposes of capital accumulation. Already in the early 2000s, after the dot.com stock market crash of 2001, the organic intellectuals of Silicon Valley were spreading the message that harnessing users’ participation was an essential component of any successful business strategy in a new economic environment shaped by an abundance of information and a scarcity of attention.[18] The movement from virtual communities to the social web, and then from the web 2.0 to social media and platform capitalism, has thus been a process of progressively consolidating a model that combines an extractive approach to monetisation based on data mining with a governmental approach based on algorithmic regulation to managing the behaviour of networked populations.[19]