'Hide Not Slide' was an order type in the financial algo space that exploited queue jumping to gain competitive advantage. The data-driven war on speed in automated trading resulted in a narrowing of 'edge' (the specialist term for the margin between bid and ask price) that ultimately rendered profit-taking virtually impossible. Victim of its own success, technological advantage collapsed and only a competitively viable but highly corrupt option remained as last resort: regulation arbitrage – extreme access asymmetry manufactured by exploiting legal and regulatory loopholes. This instance exemplifies the extent to which data are deliberately concealed. Non-transparency pays off in the hypercompetitive environments that define technocapitalism. Asymmetry investment – strategically employed imbalances of power due to manipulation, collusion, concealment, misinformation or fraud – is an effective tool to dominate markets and spheres of influence across all levels of life. Despite some controversy, queue jumping is praised for its benefits and remains a popular service on data-driven high frequency platforms, from algo trading to prioritised access and location management on urban platforms and from social media hacks to Starbucks’ mobile app service.